In 1959 Wilhelm Hendrich, a shoe merchant from Eisenach in Thuringia, started his own shoe manufacturing business in Cham: "Florett", a company that initally produced indoor shoes only was founded. Over the years "Florett" developed to become a manufacturer of both comfortable and orthopaedic medical footwear. Today we are one of the few companies left, which still produces shoes in Germany.
Over the years our range of products has been broadened considerably: We produce sneakers, slip-on shoes and sandals for the summer as well as boots made from water-repellent membrane for the winter.
All of our shoes feature one common aspect: they offer solutions to even the most demanding of feet. To name only a few:
Over the years our range of products has been broadened considerably: We produce sneakers, slip-on shoes and sandals for the summer as well as boots made from special water-repellent membrane for the winter.
60 years of experience and knowledge have helped us to develop and manufacture shoes that offer creative and innovative solutions to many foot problems.
In 1997, for instance, we started developing Varomed® , the perfect shoe to accommodate a variety of problems: Be it for patients with dressings or bandages, edema or deformities, this very special product meant our successful start on the orthopaedic market. By now we offer around 100 different models for the most different of indications: starting from customers with hallux valgus to patients suffering from peroneal nerve injury and foot drop as a result of apoplexy.
While searching for the best solutions to medical indications or to orthopaedic demands, our modellers and product designers always have the design in mind as well; they try to combine style with functionality.
Most of our shoes are manufactured in Germany. Around 65 employees and workers produce about 800 pairs of shoes a day in our factory which is situated on the edge of the Bavarian Forest. In order to stay competitive and be able to offer high-quality at affordable prices, we work together with companies in Southern and Eastern Europe.
As a shoe manufacturer we are not only unique in that we produce our shoes in Germany whilst most of the other companies have outsourced their production. We believe that the motivation of our local staff, our flexibility to meet demands fast and our delivery capacity are one of our unique characteristics and invaluable advantages of site. Thus we are able to develop and try out new ideas and implement technological innovation at short notice.